I’ve worked marketing with large clients and for large corporations for quite some time – they’re fun and keep you on your toes – but there has always been two things that has eaten at me about working this way.
- I’m a humanitarian at heart.
- I love small town mountain living.
Let me explain.
Working for a Cause
I’ve worked with great people and companies in the past. They always seemed to have intentions to give back, but time always seemed to be the enemy at being able to do so. Their heart was in the right place (which is likely why I picked them in the first place), but they had grown so big that they had lost their way with actually giving back to their customers, community, and employees. That’s not to say that they weren’t giving back financially, but they had lost the true meaning of working for a cause. They were no longer going above and beyond financial reasons to give back to what they believed in.
I once applied for a job at Upworthy because I loved what they were doing – not only were they marketing (which is obviously one of my favorite things to do), but they were doing it to spread the message of a cause. After I applied, I was chatting with a friend on the reasons why I applied; it wasn’t because I hated my current job or was even ready to leave, but because working for a company like Upworthy would help me accomplish the two things I wanted from a job the most – to donate my time (or in this case even get paid for it) to a cause and be able to work in a small mountain town.
I didn’t get that job with Upworthy, but maybe that was for the best. Not getting that job made me focus my efforts on building Annapurna Digital and what I wanted this company to be.
Beyond the marketing and branding I was concentrating on for Annapurna, I also knew I wanted to give back to my local, small mountain town community. I began focusing on non-profits and start-ups, because these are the companies that give back to our community. They build jobs, give our community more resources, and give purpose to new areas for the community.
Since starting Annapurna, we’ve been able to donate our time to two local non-profits in helping to build their brand and marketing message and will hopefully continue this initiative in the future. We are also working with local economic and business organizations to set up free marketing workshops for the community, and our next steps are to hit the road and get our hands dirty with whatever other volunteering opportunities we may be able to help with. We’re mountain kids at heart and love small towns, so we’re bound to find plenty of opportunity to roll-up our sleeves, dig-in, and start working for a cause.
Small Town Mountain Living
This thing we do here at Annapurna Digital is typically seen in the major cities. Things like SEO, digital strategy, branding, content marketing, social media strategy, email marketing… those are usually seen from the big agents in the city; i.e. not small town agents like ours in Hot Sulphur Springs, Colorado. But, we have a passion for our small town life. Our families are here and we believe that we can still offer the same ‘big city’ services from our small mountain town. With more than 10 years of experience in digital marketing and an understanding and passion for small town living, we think we have something to bring small businesses that maybe those big city folks can’t.
This stuff is NOT made in New York City.
We aim to bring working with a cause to Grand County and Colorado in general, and hope to do all of this with scenic views of the Rocky Mountains and daily lunch hikes with the office dogs. If you love what we’re doing, let us know. If you think there’s a volunteer opportunity out there for us, chime in. Furthermore, if you want to learn more about our initiatives, drop us a line below.
We may be little, but we are fierce.