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There are tons of free website testing tools across the Internet; in fact, there are so many that we even lose track.  It’s no secret, and any SEO guru should be more than willing to share their tools.  Here’s a list of some of our favorite tools for SEO beginners…

1. Marketing Grader

There are a lot of great uses for this tool.  If you are just starting out, it will help you check your performance improvement from start to finish. It’s also really good to check when you hire an SEO company.  Check their score and overall ratings and compare it to yours.  If your website is better than theirs, then start asking some questions. Keep track of your score and monitor it overtime as you work on improving your sites SEO.

2. SEO Browser

Want to find out how the search engines view your website?  Visit this site and enter your website address.  The results are what the spiders see when they look at your website, i.e. no fluff, pictures or flash.   If you aren’t seeing your keywords or the main focus of your business, then neither are the search engines.  This one’s fun to test on your competitors too… you can either get keyword ideas or find out how much better your website is than theirs.

3. Moz SEO Tools

Oh, you could spend hours on this site and test everything from your links, to keywords, to local SEO.  I won’t go into detail on this one, because there are tons of tools to play with – just go there and test it out; you’ll catch on.

4. Copyscape Duplicate Content Detection Software

You don’t want duplicate content – this includes in your advertisements and your descriptions that you give to partner sites.  Use Copyscape to see if you have duplicate content issues or if someone has taken your content without your permission.

5. W3C Link Checker

Just enter your website address in the box and click ‘Check.’  Don’t worry about ‘More Options,’ just keep it simple.  You’ll have to wait while it processes all your links, and when it states ‘Status:Done,’ you’re ready to go.

Now what does all of this mean?  When you or your SEO company change the names of your URLs and you still have links on your page to the old URLs, your visitors are going to get a 404 error (if this is in place on your site).  It means that you need to go fix those links so that your visitors aren’t lost – implementing a 301, for the most part.

Kasy Allen

Kasy brings years of experience in search engine optimization (SEO), content strategy, Internet marketing, and overall web-geekery to the table. She enjoys writing on the web and improving user experience across the Annapurna site, as well as with our clients. When Kasy is out of the office, she can often be found volunteering her time to help non-profit organizations build a better online presence and exploring the great outdoors with her family.

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