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Google recently announced that starting April 21st, mobile-friendliness will be considered a signal that will affect your Google search ranking.  Google has claimed that this update will have significant impact on search results. Websites that are not mobile-optimized should expect a drop in rankings, a decrease in traffic, and ultimately, a dip in online sales.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” – Google

How do you know if your site is mobile-optimized/mobile-friendly?

The easiest way to know if your site is mobile-optimized (or mobile-friendly) is to test your site in Google’s Mobile-Friendly Test.

  1. Visit Google’s Mobile-Friendly Test
  2. Type in your website address (your URL) and hit ANALYZE
  3. Get your results and feedback

How do you know how much of your current sites traffic comes from mobile users?

Head over to Google Analytics and login to your account. From the dashboard, you now need to adjust your segments so that you can compare all traffic to mobile/tablet sessions (these are the number of people who are coming to your site, which could mean one person that comes multiple times).

  1. At the top of Google Analytics you should see All Sessions at 100% and next to that you have the option to +Add Segment
  2. Scroll down to Mobile and Tablet Traffic and click the radio button to select
  3. Click on Apply
  4. If a yellow box appears towards the top that says your report is based on a certain percentage, you may have to look at a month at a time to get 100% of your sessions; however, if it’s at 60%+, just adjust the accuracy to Higher Precision; do this by clicking on the grid icon above the yellow box and adjusting the setting to Higher Precision
  5. Where you added the new segment will show you the percentage of traffic that comes from Mobile and Tablet traffic

If you are tracking eCommerce too, you can go Conversions > eCommerce > Overview and see what percentage of revenue Mobile and Tablet traffic sessions consists of.


If your site is not mobile-optimized by April 21st, you can expect to lose out on the traffic and revenue you saw coming from Mobile and Tablet Traffic in Google Analytics. If that number is significant, it may be time to update your website to ensure you retain your mobile traffic and revenue.

Kasy Allen

Kasy brings years of experience in search engine optimization (SEO), content strategy, Internet marketing, and overall web-geekery to the table. She enjoys writing on the web and improving user experience across the Annapurna site, as well as with our clients. When Kasy is out of the office, she can often be found volunteering her time to help non-profit organizations build a better online presence and exploring the great outdoors with her family.

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