After years of writing copy for hundreds of different business types, I noticed through data that there was always one type of content that seemed to perform the best – the ones that answered questions. These content pieces weren’t the viral types of content that brought in the masses, but they were the type that seemed to provide evergreen subject matter (content that kept on giving).
Recently, I was doing a search to see if there were any different names for tri-tip steak (so I could conquer this amazing recipe). When I did a Google search to find the answer, I noticed that Google not only returned relevant searches – that’s the point – but also a box that included other questions people were asking about tri-tip.
This was the first time I’ve seen Google suggest other queries like this on the results page, rather than from the search box, which makes things interesting when you tie it back to the evergreen content I spoke of before. You too can win with answering questions in your content, because it helps bring in relevant traffic, build brand awareness, and helps your customers/clients find relevant answers.
Google has been known to update its algorithm specifically for answering questions – ‘Ok Google’ on Droid devices and putting the answers to questions right at the top of the results page. What we see above may be a new way for Google to deliver accurate content, or it may just be a test; either way, I bet there’s opportunity here for you to answer questions with your content too. What do you think?
The answer to what I was researching on tri-tip: I guess it’s a popular meat type on the west coast and may have to be special ordered in other parts of the country; however, specialty grocers may carry it. There are only 2 cuts of this type of meat per cow, which makes it rare – and delicioso! Other names for the cut of meat include bottom sirloin, corner cut, and triangle roast. A good substitute, if you can’t find tri-tip, is sirloin tip roast. It looks like this has long been a California secret cut of meat and the majority of the countries supply of tri-tip gets shipped to them… but the secret is out now!