After years of writing copy for hundreds of different business types, I noticed through data that there was always one type of content that seemed to perform the best – the ones that answered questions. These content pieces weren’t the viral types of content that…
Content taxonomy is the art, science and general pain-in-the-@ss process of organizing an existing site to fit with a new site. Sounds easy enough, right? Imagine being tasked to take 10,000 pages from a site, and find pages that are down (404), pages that are…
When it comes to a network failure and you have no Internet, or you’re staying somewhere where there is no Internet, those of us whose jobs revolve around the Internet, it gets a little hard to get anything done. So, as I sit here (with…
There are two very powerful videos that are my go-to videos when I try to explain to people what the power of words are capable of. It’s important to note that when I chat about the power of words, I’m not simply saying “watch your…
With all of the different companies we’ve worked with, it has always been a struggle to convince shareholders that it’s worth the effort (and money) to ensure that site content made sense… not to them, but to their audience. Sounds easy enough, doesn’t it? Unfortunately,…
